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Meeting Thai Talent Where It Lives: Concentrix Thailand connected its digital hiring processes to LINE Messenger and leading local job boards via Talkpush to expand its talent pool

Meeting Thai Talent Where It Lives: Concentrix Thailand connected its digital hiring processes to LINE Messenger and leading local job boards via Talkpush to expand its talent pool

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High-Volume Hiring Meets Thailand’s Digital Habits

Concentrix, the world’s largest BPO employer, has been building its presence in Thailand for almost a decade and is constantly striving to attract the best local customer service talent. The leading messaging application in Thailand is LINE Messaging, with 56 million active users, and recruiters in Concentrix often found themselves connecting through LINE using personal phones, a manual process, which led to a regular loss of data, poor collaboration between recruiters, and a longer recruiting process.

LINE and WhatsApp Condense Hiring Cycle Time

Concentrix partnered with Talkpush to localize its hiring automation for Thailand:

  • LINE Messenger connectivity instantly reduced response time with the Thai talent pool.
  • Facebook / Meta integrations for paid and organic traffic, allowing for native apply and a better conversion rate.
  • Bilingual chatbot conversations supporting both Thai and English speakers pre-qualifies applicants in minutes before any pre-screening calls.
  • Workday integration synchronized requisitions, profiles, assessments, and documents in real time.
  • Directly apply for local job boards (including JobsDB) with better source tracking and job ad distribution.

Localized Automation Unlocks Scale

30%

faster time-to-hire.

Hiring cycle

shortened within a month of go-live.

40% reduction

in marketing cost per lead, allowing Concentrix to reach a broader talent pool for the same marketing effort.

"What I really like about Talkpush is that it gives us a true onestop service for recruitment. Everything is in one place, the functions are great, and it does exactly what we need."

Avassada (Kitty) N.
Senior Manager Talent Acquisition @ Concentrix Thailand

"Talkpush has streamlined our recruitment process, reducing the time and effort required for screening and shortlisting candidates. It has significantly impacted our recruitment efforts, optimizing the overall process. The platform enables us recruiters to have an effective connection and engagement with our applicants. Lastly, Talkpush provides customization options, allowing us to tailor the platform based on our specific recruitment needs."

Sherry Ann Bartolome
TA Leader - McDonalds Philippines

94%

Candidate experience satisfaction score

reflecting a high level of engagement and positive feedback from applicants.

2X

Doubling of the pre-screening completion rate

streamlining the early stages of the hiring process.

35%

Reduction in time-to-hire

supported by automated document collection, speeding up the recruitment timeline.

98%

Of incoming traffic is automatically sorted

by custom automation configurations reducing manual effort and improving efficiency.

See how Talkpush can
accelerate your hiring journey

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