Talkpush +

Strategic Recruitment with WhatsApp: a comprehensive guide for modern hiring

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WhatsApp, renowned as the world's leading instant messaging platform, enjoys remarkable popularity, with over 93% usage among the 18 to 65-year-old demographic across key regions in Asia and Europe, such as Indonesia, Malaysia, Hong Kong, the UK, Italy, Spain, and Germany. It is also the go-to messaging app in Latin America.

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Top messaging apps by country

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Key benefits

End-to-end
Encryption

Interactive automated messages

Unmatched deliverability rate

Identity
verification

This widespread preference is attributed to WhatsApp's enhanced security and privacy features compared to SMS, including end-to-end encryption. It allows users to engage in various forms of communication, such as text, voice, and video messages, as well as share media, location, and documents. The conversational nature of WhatsApp fosters better engagement compared to the often one-way interaction of SMS. This quicker interaction is crucial in building rapport between customers and businesses, leading to increased satisfaction and loyalty.

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Meeting talent on messaging apps speeds up every interaction

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Another key advantage is the enhanced security against impersonation scams, a common issue with SMS. WhatsApp API users can establish authenticity and build trust by acquiring the green tick verification. Furthermore, unlike SMS, WhatsApp opt-ins are free and can be easily collected across various platforms, adding to its convenience and effectiveness as a communication tool in recruitment engagement.

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Median response time

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Did you know

The badge next to the contact's name means that Meta has confirmed that it is the authentic presence for that business?

It’s called WhatsApp Official Business Accounts (OBA). Connect with a Meta expert today to get your own. Get a demo

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By harnessing the widespread popularity and ease of use of WhatsApp, coupled with the sophisticated AI and omnichannel capabilities of Talkpush, recruiters can engage with candidates more effectively and efficiently than ever before. This integration offers a competitive edge, ensuring speed, broad communication reach, and a consistent, engaging candidate experience. It empowers Talent Acquisition professionals and operations executives to transform their recruitment process, making it more data-driven, candidate-focused, and aligned with employer branding. Here are the main competitive advantages this integration offers and how you can prepare your TA team to stay ahead of the curve:

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For Candidates:

• Apply for jobs directly through WhatsApp, making job applications fast and convenient. Skip the hassle of creating one-time-use profiles in numerous platforms.
• Stay informed with real-time updates and notifications about your application status, all on your phone.

For Recruiters:

• Engage with candidates efficiently using WhatsApp for instant communication and screening, with the flexibility to take over the conversation from the chatbot at any time.
• Let the Conversational AI sort candidates for you. Receive your scheduled interviews with qualified candidates, and let the tool handle the rejected applications for future opportunities.

For Hiring Managers:

• Directly receive comprehensive candidate profiles on your phone via WhatsApp, ensuring immediate access.
• Effortlessly review candidates, add comments, upload necessary documents, or make decisions to reject or shortlist, all from your mobile device.

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Talkpush + Meta: Elevating Employer Brands

The integration of Talkpush with Meta Business Manager enables a seamless connection of paid advertising efforts with candidate communications, all managed within the Talkpush CRM. This integration ensures that recruiters can engage and track the results of their marketing efforts from the analytics dashboard in real-time.

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Data-Driven Recruitment and Employer Branding

Consistent, brand-aligned communication across platforms like WhatsApp will ensure that all communications, whether notifications or interactive dialogues with the chatbot or recruiter, maintain the company's voice. Deliver a consistent candidate experience, using the same channel and conversation flow. You can track all the history of a candidate and their multiple applications in the same user-friendly view.

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