How Foundever Colombia Cut Ad Costs by 20% and Reached 100% Lead Contactability with Talkpush

Turning high-volume growth into smart, data-driven hiring

Foundever Colombia, one of the country’s largest BPO employers, manages thousands of new hires each year. To keep up with client demand, its digital marketing team ran large-scale Meta campaigns that generated 30 000 – 35 000 leads per month. The results looked impressive on paper, but recruiters were drowning in spreadsheets and manual uploads.

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Nearly a third of applicants were never contacted. Each missed lead meant wasted ad spend and lost productivity. At the same time, candidates arriving from Facebook and Instagram expected instant replies—if no one responded right away, they simply moved on.

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Foundever needed to modernize its funnel: to connect instantly, lower costs, and improve lead quality without adding headcount.

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Automation that connects every applicant in real time

The team chose to integrate Meta Lead Ads directly into Talkpush, creating a continuous digital flow from first click to first contact. Every applicant who submits a form on Meta now triggers an instant automated response, starting a real-time conversation through Messenger.

All leads feed straight into the Talkpush CRM, eliminating the need for manual exports or batch uploads. Recruiters see every new candidate appear automatically, complete with prescreening data, and can focus their time on qualified profiles instead of data wrangling.

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Key elements of the new workflow:

• Instant engagement — Every candidate receives a personalized automated message seconds after applying.

• Direct integration — Meta forms sync with Talkpush in real time, removing human error

• Continuous optimization — Dashboards reveal what’s working, allowing immediate campaign adjustments.

• Automated prescreening — The system prioritizes applicants who meet role criteria first.

• Empowered teams — Talkpush’s intuitive interface lets recruiters refine filters and copy on their own, without technical support.

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Smarter ads, lower cost per lead

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By analyzing Talkpush performance data, Foundever’s marketing team could reallocate spend toward the best-performing audiences and ad formats.

Within just three months of integration:

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The automation created a better experience for both sides: candidates felt heard instantly, while recruiters finally had the breathing room to focus on human interactions instead of repetitive admin work.

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Data that drives continuous improvement

From clicks to conversations—instantly

The Talkpush dashboard became more than a productivity tool—it turned into a decision engine. With centralized visibility, Foundever can now measure recruiter productivity, compare ad performance in real time, and adjust its strategy daily.

As Ana Piñeda explains, “Having clear processes inside Talkpush allows us to see where we can improve, almost in real time. The more data we collect, the better decisions we make.”

This new transparency has united marketing and recruitment around the same performance metrics, creating a shared language of efficiency and ROI.

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From clicks to conversations—instantly

Today, every Meta lead enters a fully automated yet human-feeling process: instant contact, quick prescreening, and a faster path to hire. The integration has turned what was once a high-cost, high-volume challenge into a scalable, data-driven advantage that continues to evolve with every campaign.

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