How automation is reshaping high-volume recruitment in 2025
Guatemala’s talent is online — spending nearly three hours a day on social media, with WhatsApp and Meta as their primary touchpoints. In this session, we explored how companies can turn this digital behavior into better hiring outcomes.
We covered how to identify passive talent using behavioral signals, build high-intent audiences, and create content that converts conversations into candidates. We also discussed the hidden costs of manual screening and how AI can shorten response times, reduce drop-off, and help teams hire faster.With more than 69% of candidate volume in Guatemala now coming from social media, the challenge is no longer finding talent — it’s qualifying and engaging them at the speed they expect. Talkpush shared local insights, customer results, and practical frameworks used by leading employers in high-volume industries.
