Technology with a Human Purpose: How Foundever Rebuilt Its Hiring Experience—and Transformed Results

At the Americas Summit 2025, Daniel Prieto shared one of the most compelling transformation stories in the BPO industry: how Foundever turned operational chaos into efficiency, consistency, and a candidate experience that finally matched the scale of the organization.

This is not a story about adopting AI for the sake of innovation.
It’s a story about using technology to make the recruiter’s life easier, and from there, building a better experience for every applicant.

2023: A year defined by complexity

Foundever was born from the merger of two major BPOs—two cultures, two systems, two operational philosophies.

Their starting point included:

• Two incompatible tech stacks
  
• 150,000 employees in transition
  
• Hiring goals in Mexico that doubled from ~2,700 to 5,200+
  
• Recruiters feeling pressure, inconsistencies, and burnout
  
• Candidates receiving mixed messages and uneven experiences
  

In Daniel’s words:
“The perfect recipe for disaster.”

The strategic shift: improve the recruiter experience first

Foundever made a counterintuitive decision:
Instead of starting with candidate experience, they began with the recruiter.

Because if recruiters are overwhelmed, exhausted, or poorly equipped, the candidate experience can’t improve—no matter how many campaigns or tools you launch.

So they focused on three pillars:

1. Make the recruiter’s work easier

Remove unnecessary steps, eliminate repeated tasks, and prevent time wasted on unqualified leads.

2. Involve recruiters in designing the process

Not “Here’s the new system.”
But:
“What do you need to be more effective?”
“What do you need to trust the process?”

3. Create consistency

So that what a recruiter promises is exactly what the candidate receives when hired.

The technology: unify first, optimize later

To fix the experience, Foundever needed a partner capable of unifying two large operations into one clear, predictable workflow.

They found that partner in Talkpush.

With the new integration:

• Two companies merged into a single recruiting system
  
• 35–40% of unqualified leads were filtered automatically
  
• Recruiters had fewer distractions and more meaningful conversations
  
• Candidates could schedule interviews anytime, even after work
  
• Supervisor and recruiter workload became more balanced
  
• The experience finally matched the scale of the organization
  

Technology didn’t replace humans—it enabled them.

A year later: measurable impact and cultural transformation

The results speak for themselves:

• 115% increase in productivity in the first quarter
  
• 48% raise for recruiters, backed by clear performance data
  
• Lower turnover during restructuring
  
• More hires with the same budget
  
• 11% more candidates secured before competitors
  
• +6 points in candidate experience without investing in branding or onboarding
  

Old screening roles evolved into full recruiter positions—upskilled, better compensated, and better supported.

The true challenge: emotional change, not technical change

Daniel was candid about the hardest decisions:

• Determining whether screeners should remain in the process
  
• Helping long-time supervisors trust automation
  
• Overcoming fear of “being replaced by technology”
  
• Adapting to a system where data—not intuition—guided decisions
  

But when the results improved, resistance turned into adoption.
Confidence grew.
And the process became sustainable.

A regional benchmark and a human-centered success story

Today, the Mexico organization is more efficient, more aligned, and more cost-effective—almost 50% more than the year before, according to Daniel.

But the real win is cultural:
a team that trusts its tools, its process, and its impact.

Daniel closed with a powerful message:

“AI isn’t here to replace us—it's here to help us do better.”

Foundever’s journey proves that when technology is built with human purpose, entire organizations can transform.