When operating more than 10,000 stores across Mexico, Modelorama’s success depends on one essential element: each store must be run by an entrepreneur, not an employee. These entrepreneurs invest their own capital and manage day-to-day operations. If the entrepreneur is not present, the store cannot open — directly impacting sales, availability, and local market share.
To sustain growth and ensure operational continuity nationwide, Modelorama needed a recruitment engine capable of delivering qualified entrepreneurs at scale, across regions with entirely different candidate dynamics.
A Highly Distributed Model Creates Hiring Complexity
Modelorama's entrepreneur model is unique. Instead of hiring staff, they recruit individuals who will own and operate the point of sale.
This creates several challenges:
- Each region behaves differently (north vs. south), making it difficult to maintain consistent funnel quality.
- Dozens of variables — mobility, store attractiveness, sales potential — influence which candidate is right for each location.
- Manual processes provided limited visibility into who was in the funnel or where bottlenecks occurred.
An internal study confirmed the magnitude of the challenge: 10,000 candidates received in six months, but only 10% were contacted, and just 1% became entrepreneurs.
Recruitment needed to evolve from fragmented, regional processes to a unified national strategy.
Talkpush Brings Consistency, Visibility, and Scale
Modelorama implemented Talkpush to digitize and standardize entrepreneur recruitment across the country.
- Standardized National Funnel
Every prospect enters the same structured workflow, allowing the team to track progress and prioritize candidates consistently across all regions. - Direct Communication with Prospects
Recruiters communicate with candidates directly through Talkpush, ensuring timely followups and minimizing manual effort. - Geolocation to Match Candidates with Stores
With thousands of locations across Mexico, identifying the nearest store is critical. Talkpush helps recruiters assign prospects based on proximity, increasing the likelihood of successful onboarding. - Shared Data Across Recruitment and Commercial Teams
Talkpush became the “funnel language” used by both the commercial operation and the recruitment team, creating alignment on volume, progress, and next steps. - Centralized Data Powers Growth Planning
With clear metrics, Modelorama can anticipate demand, adjust acquisition strategies, and support expansions without relying solely on referrals or operational bandwidth.
Measurable Impact Across the Country
These metrics now guide improvements in profiling, zoning, and geolocation accuracy.
