How Grupo VMA Digitalized High-Volume Hiring Across Costa Rica with Talkpush

Security & Cleaning • WhatsApp Automation • Softland Integration

Modernizing Recruitment for Costa Rica’s Largest Security & Cleaning Employer

Grupo VMA operates more than 8,000 employees across Costa Rica, Panama, and Honduras — making it the largest private employer in the country within the security and cleaning sectors.

As contract demands grew and monthly turnover reached 5%, the company’s long-standing manual recruitment model could no longer keep up. Recruiters depended on phone calls, in-person job fairs, and paper applications to fill hundreds of vacancies at a time. This resulted in operational delays, slow cycles, and a heavy administrative burden for the HR team.

Talkpush became the partner chosen to help VMA transition from 37 years of manual processes to a fully digital, automated hiring experience.

From Paper-Based Processes to Instant AI Conversations

Before Talkpush, candidates applied by visiting VMA offices or attending large job fairs, where they filled out paper forms and waited for a recruiter to call them back. Today, applicants can start and complete their process through the channels they already use every day.

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AI Chat Conversations Replace Manual Recruiting

• Candidates apply directly via WhatsApp and Facebook, completing their application in minutes.

• AI-powered pre-screening and automated document collection qualify applicants instantly.

• Softland ERP integration syncs candidate data with payroll and HR systems, eliminating duplicate work.

• Recruiters can now focus on evaluation and decision-making while automation manages scheduling and follow-ups around the clock.

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This shift marks a major milestone in VMA’s modernization, enabling the company to deliver a faster and more accessible candidate experience.

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A Digital Process That Accelerates Hiring

Automation allows VMA to keep pace with contract demands and high-volume hiring needs that once required days of manual effort.

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These improvements help maintain service continuity while reducing the operational strain on the HR team.

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Transform Your Candidate Experience with Talkpush

Grupo VMA demonstrates how even the most traditional recruiting operation can modernize quickly with conversational automation and smart integrations.

Talkpush helps high-volume employers accelerate hiring, eliminate manual tasks, and deliver a candidate experience that moves at the speed of today’s workforce.

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