Security & Cleaning • WhatsApp Automation • Softland Integration
Modernizing Recruitment for Costa Rica’s Largest Security & Cleaning Employer
Grupo VMA operates more than 8,000 employees across Costa Rica, Panama, and Honduras — making it the largest private employer in the country within the security and cleaning sectors.
As contract demands grew and monthly turnover reached 5%, the company’s long-standing manual recruitment model could no longer keep up. Recruiters depended on phone calls, in-person job fairs, and paper applications to fill hundreds of vacancies at a time. This resulted in operational delays, slow cycles, and a heavy administrative burden for the HR team.
Talkpush became the partner chosen to help VMA transition from 37 years of manual processes to a fully digital, automated hiring experience.
From Paper-Based Processes to Instant AI Conversations
Before Talkpush, candidates applied by visiting VMA offices or attending large job fairs, where they filled out paper forms and waited for a recruiter to call them back. Today, applicants can start and complete their process through the channels they already use every day.
AI Chat Conversations Replace Manual Recruiting
- Candidates apply directly via WhatsApp and Facebook, completing their application in minutes.
- AI-powered pre-screening and automated document collection qualify applicants instantly.
- Softland ERP integration syncs candidate data with payroll and HR systems, eliminating duplicate work.
- Recruiters can now focus on evaluation and decision-making while automation manages scheduling and follow-ups around the clock.
This shift marks a major milestone in VMA’s modernization, enabling the company to deliver a faster and more accessible candidate experience.
A Digital Process That Accelerates Hiring
Automation allows VMA to keep pace with contract demands and high-volume hiring needs that once required days of manual effort.
These improvements help maintain service continuity while reducing the operational strain on the HR team.
Transform Your Candidate Experience with Talkpush
Grupo VMA demonstrates how even the most traditional recruiting operation can modernize quickly with conversational automation and smart integrations.
Talkpush helps high-volume employers accelerate hiring, eliminate manual tasks, and deliver a candidate experience that moves at the speed of today’s workforce.
