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TaskUs Cuts Labor Costs by 31% and Centralizes Hiring Across LATAM

TaskUs Cuts Labor Costs by 31% and Centralizes Hiring Across LATAM

TaskUs, a global leader in BPO, was scaling rapidly across Colombia and Mexico — but its recruiting operations weren’t keeping up. Processes were highly manual, scattered across spreadsheets, emails, calls, and text messages. The result: slow workflows, inconsistent communication, and rising administrative costs. To maintain hiring speed and quality at a regional scale, TaskUs needed a modern, centralized recruitment engine.

Table of Contents

Automation, Artificial Intelligence, and a Frictionless Candidate Experience

TaskUs, a global BPO leader, faced a familiar challenge: manual processes, scattered communication, and high operational costs in its recruiting functions across Colombia and Mexico. With thousands of openings each month and expanding teams, they needed a solution to unify operations and elevate the candidate experience.

From Spreadsheets to Automated WhatsApp Flows

In just weeks, Talkpush replaced manual trackers and endless email threads with automated hiring flows on WhatsApp, Messenger, and SMS. Candidates now apply in under ten minutes, while recruiters receive real-time alerts and metrics.

Each site and country operates with its own customized workflow, adapting to local culture and hiring practices—without sacrificing speed or consistency.

Workday + Talkpush: One Unified Hiring Ecosystem

The integration between both platforms eliminated duplicate data entry. Candidate movements now flow automatically, allowing recruiters to work entirely within Talkpush while HR and HCM teams access up-to-date information in Workday.

Results That Speak for Themselves

In just six months, TaskUs achieved:

31%

reduction in labor costs

138

lower cost per hire via social media

147

more hires through digital channels

Faster

more collaborative processes powered by real-time dashboards

"The future of recruitment is automation and artificial intelligence. Talkpush helped us reduce costs, enhance the candidate experience, and customize our processes for every country."

Richard Salomon
VP of Talent Acquisition for the Americas - TaskUs

"Talkpush has streamlined our recruitment process, reducing the time and effort required for screening and shortlisting candidates. It has significantly impacted our recruitment efforts, optimizing the overall process. The platform enables us recruiters to have an effective connection and engagement with our applicants. Lastly, Talkpush provides customization options, allowing us to tailor the platform based on our specific recruitment needs."

Sherry Ann Bartolome
TA Leader - McDonalds Philippines

94%

Candidate experience satisfaction score

reflecting a high level of engagement and positive feedback from applicants.

2X

Doubling of the pre-screening completion rate

streamlining the early stages of the hiring process.

35%

Reduction in time-to-hire

supported by automated document collection, speeding up the recruitment timeline.

98%

Of incoming traffic is automatically sorted

by custom automation configurations reducing manual effort and improving efficiency.

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