What is WhatsApp recruiting?
Using WhatsApp as the main channel to source, screen, schedule and update candidates. For high-volume roles a chatbot runs the first conversation — eligibility questions, documents, interview slots — and recruiters step in only for qualified candidates. Every exchange is logged in the recruitment CRM.
Do I need the WhatsApp Business API, or is the WhatsApp Business app enough?
The free WhatsApp Business app suits one recruiter and a handful of chats. To automate conversations, message thousands of candidates, share one number across a team and sync with a CRM or ATS, you need the WhatsApp Business Platform (the API) through an approved provider. Talkpush is built on the API.
How do candidates apply through WhatsApp?
They scan a QR code on a poster or in a store, tap a click-to-chat link in a job ad, social post or careers page, or simply message the company's number. The bot greets them, asks the pre-screening questions, collects documents and offers interview slots without leaving WhatsApp. At Grupo Coppel, 93% of applications now arrive this way.
How fast is WhatsApp pre-screening compared with a web form?
On the Talkpush platform, candidates who apply inside WhatsApp complete pre-screening in a median of about five minutes from their first message. Candidates who start on a web form take about 40 minutes (Grupo Coppel, applications created June 2026). Faster completion means fewer drop-offs and a shortlist the same day.
Is recruiting on WhatsApp compliant?
Yes, with three rules. Candidates opt in before you message them; any message sent outside the 24-hour customer-service window uses a Meta-approved template; and candidate data is handled under local data-protection law such as GDPR or Brazil's LGPD. Talkpush captures the opt-in, manages templates and keeps every conversation in the candidate record.
What does the verified badge next to a business name mean, and how do we get one?
It means Meta has confirmed the account is the authentic presence of that business. It used to be a green tick and is now blue. Verified accounts show the company name instead of a phone number, which lifts candidate trust and reply rates. Verification runs through Meta Business Manager; Talkpush guides clients through it.
How much does WhatsApp recruiting cost?
Two components. Meta charges per template message you send (marketing, utility or authentication), with rates that vary by country; candidate-initiated replies inside the 24-hour service window are free. The platform layer — chatbot, CRM, analytics and integrations — is priced by Talkpush according to hiring volume.
Can WhatsApp recruiting connect to our ATS or HRIS?
Yes. Talkpush syncs candidates, answers and pipeline stages with systems such as Workday, SAP SuccessFactors and Oracle, so the WhatsApp conversation feeds your system of record instead of living in a recruiter's phone.
Which countries does WhatsApp recruiting work in?
Wherever WhatsApp is the dominant messenger: Latin America, India, Southeast Asia, the Middle East, Africa and most of Europe. In markets where it is not — the United States, Canada, China, Japan, South Korea, Thailand, Vietnam and the Philippines among them (see the map above) — Talkpush runs the same automated flow over Facebook Messenger, SMS, email or a web landing page.
