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TaskUs Philippines Lifts Contact Rate from 35% to 71% with Chatbot TUVA

BPO and Contact Center
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TaskUs Philippines Lifts Contact Rate from 35% to 71% with Chatbot TUVA

TaskUs integrated Talkpush's chatbot TUVA across its Philippines sourcing channels: contact rate rose from 35% to 71%, lead processing grew 76% per quarter, and 75% of candidates complete pre-screening within 10 minutes.

ATS

Workday

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TaskUs Philippines Lifts Contact Rate from 35% to 71% with Chatbot TUVA

TaskUs' operations in the Philippines needed to do more with less. Hiring requests were increasing, but the recruiting team was overwhelmed with manual processes and repetitive tasks that slowed down hiring activity.

Using a chatbot powered by Talkpush, TaskUs now gives candidates a real-time, personalized experience from the moment they click on an ad or express interest in joining the company. To improve contact rate and lead processing time, TaskUs integrated all its sourcing channels with Talkpush, capturing leads from every channel and organizing them into talent pools based on pre-set criteria. TaskUs also integrated its HRIS, Workday, with Talkpush, so candidate profiles are created and updated in both systems in near real-time.

35%→71%

Increase in contact rate

+76%

Quarterly increase in lead processing rate, on average

75%

Of candidates complete pre-screening within 10 minutes

"We wanted our applicants to engage and have ridiculously great conversations with our chatbot, TUVA (TaskUs Virtual Assistant), as if they were just speaking with a real human. For us to achieve that, we needed TUVA to be fun and friendly."

Kavita Handa
Recruitment Director of Southeast Asia - TaskUs

TaskUs' custom chatbot TUVA now engages applicants online, 24/7, delivering a personalized and friendly experience at scale — so candidates are never left waiting.

"Talkpush has streamlined our recruitment process, reducing the time and effort required for screening and shortlisting candidates. It has significantly impacted our recruitment efforts, optimizing the overall process. The platform enables us recruiters to have an effective connection and engagement with our applicants. Lastly, Talkpush provides customization options, allowing us to tailor the platform based on our specific recruitment needs."

Sherry Ann Bartolome
TA Leader - McDonalds Philippines

94%

Candidate experience satisfaction score

reflecting a high level of engagement and positive feedback from applicants.

2X

Doubling of the pre-screening completion rate

streamlining the early stages of the hiring process.

35%

Reduction in time-to-hire

supported by automated document collection, speeding up the recruitment timeline.

98%

Of incoming traffic is automatically sorted

by custom automation configurations reducing manual effort and improving efficiency.

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