Casino floors across Mexico, staffed through WhatsApp.
Logrand Entertainment Group runs casinos and F&B venues across Mexico — Jubilee, Vivento, Golden Island, Hollywood, New York, Paradise and more — hiring dealers, bar, kitchen, security, valet, cashier and hostess staff at volume.
Candidates already live on WhatsApp. Before, operations recruiting ran on per-venue Drive trackers, with recruiters manually assigning every applicant to the nearest venue. The bet: one front door on WhatsApp, automatic location→venue routing, and a CRM that sees every conversation through.
WHAT THE OPERATION NEEDED
- WhatsApp-first applications — where candidates in Mexico already chat
- Completion that holds up when volume spikes across dozens of venues
- Automatic routing by location (no more hand-picking the nearest venue)
- One CRM for WhatsApp, ads and per-property pipelines
- Filters and autoflows so high volume doesn’t mean chaos
Hiring for the floor, in the chat they already open. The funnel finishes on WhatsApp and lands in the right venue.
Talkpush as the WhatsApp operating system for multi-venue hiring.
WhatsApp-first
The candidate enters a verified Logrand thread: role, privacy, screening and next steps in the same chat.
Location → venue
They share a pin; the bot routes them to the nearest venue automatically.
Ads into the same funnel
Meta ads and geotargeting feed per-venue campaigns — one CRM for paid and organic.
CRM + autoflows
Inbox → completed application → recruiter decision, without chasing candidates venue by venue.
WhatsApp carries the volume. Completion holds.
Logrand’s pipeline in Talkpush is overwhelmingly WhatsApp: tens of thousands of mobile applications, completion in the nineties on that channel, and close to a thousand hires on the platform. After the national Go Live, completion rose against the pilot baseline — with location routing and WhatsApp as the front door. Iván also points out that conversations are built for each position rather than generic, which is what keeps completion high.
94%
26k
83%
991
Testimonial · shared with Iván’s consent
“Veo bien a la compañía, veo bien el tema de la herramienta [...] hoy veíamos un ochenta y tres por ciento de finalización de conversación, lo cual es un número muy, muy bueno [...] la forma en la que se han armado las conversaciones para las distintas posiciones, que no son genéricas sino que tienen esa parte única de cada una, eso es algo extraordinario.”
English translation: “I see the company doing well, and the tool doing well [...] today we were seeing eighty-three percent conversation completion, which is a very, very good number [...] the way the conversations have been built for the different positions — not generic, but with something unique to each one — that is extraordinary.”
