How Pequeño Mundo Digitalized Its Recruitment Process with Talkpush

Pequeño Mundo, a renowned retail chain in Costa Rica, has been a major employer for over 30 years, handling 2,000 to 2,500 hires annually. Recruitment ran through Excel spreadsheets and extensive email communication, processing hundreds of thousands of applications — a traditional method that led to an overwhelming application flow and a suboptimal candidate experience.

Seeking improvement, Pequeño Mundo partnered with Talkpush to digitalize and automate talent acquisition, streamlining a hiring process previously bogged down by manual evaluations and time-consuming phone screenings.

Solution

The Talkpush team connected Pequeño Mundo's job site with multiple sourcing channels so candidates could start their application immediately, and added WhatsApp as an application channel to accelerate the process further. Candidates now get instant responses and an improved experience, and conversions have gone up. In under 3 months, Pequeño Mundo processed more than 90,000 applications.

Pequeño Mundo also digitalized the experience in its stores: any candidate can scan a QR code on-site to start their application immediately.

Tatiana Solis, Head of Recruitment, points to Talkpush's collaboration tools as a major added value: recruiters used to work individually, and now that all information lives in one place with shared access, collaboration across the team — and its overall efficiency — has substantially improved.