Hiring for a cafe brand that was opening doors faster than the team could screen.
The Coffee Bean and Tea Leaf in the Philippines sits under The Table Group - a multi-brand F and B operator hiring for CBTL cafes, Nono's restaurants, Gourmet Solutions, and corporate roles from one talent team. Store expansion and high-volume barista hiring meant thousands of applications a month, with candidates arriving on Messenger, job boards, walk-in caravans, and the careers site.
Recruiters were still chasing follow-ups by email and spreadsheet. Prescreen was uneven, source tracking was weak, and Talkpush risked becoming a repository instead of the operating system for TA. In retail, that lag shows up on the floor: empty shifts, thinner service, and good candidates who don't wait.
WHAT THE OPERATION REQUIRED
- One front door for every apply channel - Messenger, job boards, careers site, referrals, and caravans
- Standardized prescreen so volume did not mean chaos
- Reliable source attribution so channel spend had a feedback loop
- Faster invite-to-interview without adding recruiter headcount
- A mobile candidate path that felt like CBTL: warm, branded, and easy to finish
QR gets used too - in-store recruitment posters send walk-in candidates straight into the same Talkpush pipeline as the careers site and referrals.
Talkpush became the front door for every brand under Table Group.
Messenger-first
apply:
Candidates start on their phone through a branded Messenger chatbot and landing pages - questions, reminders, and next steps in the same thread where Filipinos already chat, instead of a cold careers PDF.
One CRM across
every brand:
CBTL, Nono's, Gourmet Solutions, and Table Group corporate share one candidate CRM - campaigns, folders, and recruiter views instead of brand silos and parallel spreadsheets.
Standardized
prescreen and autoflows:
With a new TA lead, Table Group rebuilt workflows so completed candidates move cleanly toward interview - less manual triage, shared visibility for the full team, and rules that stick across stores.
Careers site and
referral paths:
A careers-site apply link and employee referral portal pull warm volume into the same pipeline, with clearer source tags so recruiters know what worked - walk-in QR, job board, or teammate referral.
More candidates finish screening. Recruiters finally work one playbook.
After the mid-2026 workflow redesign, Table Group's team is pushing Talkpush from filing cabinet to front door - higher completion on the channels that matter, and managers logging in to run hiring across the estate.
81%
96%
100+
~2x
We're done chasing candidates in email and Excel - one Messenger front door, one pipeline, every store. As we open more stores, Talkpush is how TA stays visible to the whole team, and candidates don't fall through.
