BAC Credomatic Cuts Hiring Costs 14X and Speeds Up Screening 6X with Talkpush
Banco de America Central (BAC) is one of the leading banks in Central America. Founded in the 1950s, BAC offers financial services in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica (its current headquarters), Panama and Mexico.
With over 20,000 employees across Latin America and rapid expansion plans, BAC was looking to revamp its recruitment process with a digital platform — notably to engage a broader talent pool for its customer service, sales and retail operations — and partnered with Talkpush. The goal: make recruiters' lives easier, improve candidates' experience, and save time and money in the process.
85%
14x
6x
"We realized that we needed to create a better candidate experience and felt that one of the best metrics for us to focus on was the application processing time, and the time to respond to candidates, which needed to improve drastically."
BAC Credomatic knew that a fast process is one of the best indicators of candidate satisfaction. By automating pre-screening and connecting Talkpush to its social media channels, BAC now meets candidates right where they already are — and gives every one of them a smooth experience with automated status updates.
