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将招聘成本降低55%:Alfamart 借助 AI 驱动招聘取得的成功

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将招聘成本降低55%:Alfamart 借助 AI 驱动招聘取得的成功

Alfamart 菲律宾是一家快速发展的连锁零售企业,独具便利店与迷你超市相结合的独特模式,已成为当地社区不可或缺的一部分。

Table of Contents

Alfamart 在全国拥有超过2000家门店,其使命始终是为菲律宾民众提供触手可及、价格实惠的商品。

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挑战

随着公司在全国各地快速扩张、不断开设新门店,一个问题变得愈发明显:每月新增42+家门店,传统招聘流程已被拉伸到极限。

对于一家以"便利"为立身之本的企业而言,花费数周时间才能让新员工入职显然行不通。以下便是 Alfamart 如何借助 AI 驱动招聘转变其招聘流程,从而达成并超越其宏大招聘目标的故事

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"2022年,我们开始将招聘工作从运营人力资源部门中独立出来,因为我们正在大举扩张业务——开设500家门店和一整座配送中心。不得不承认,我们的行动有些滞后,这导致了目标未能达成、门店人力配置差异巨大,以及流程混乱不堪的局面。当时我们完全依靠人工作业来应对大批量的需求与供给。"

Joanne Villaruz-Giron
高级人力资源经理

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解决方案

Alfamart 选择了 Talkpush——一款专为吸引和处理大量候选人而设计的 AI 驱动招聘平台。Talkpush 的 AI 聊天机器人被整合到 Alfamart 的各个招聘渠道中,能够实时与候选人互动、筛除不合格申请者、安排面试并收集材料——所有这些都能在几分钟内完成。

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即时互动:Alfamart 全新的双语聊天机器人

Alfamart 与 Talkpush 顺应菲律宾丰富多元的语言环境,共同打造了一套双语沟通策略,以提升包容性。针对门店员工岗位,聊天机器人使用 Taglish(他加禄语与英语混合语)与候选人交流,呼应 Alfamart 亲切友好的氛围;而针对支持和企业职能岗位,则使用英语,体现专业化的工作环境。

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成效

过去需要数周才能完成的工作,如今只需数小时即可完成:

9天

招聘周期缩短

并缩短了新员工入职所需的时间。

2.23X

成本节省

从而降低了招聘支出。

3,799

节省的工作日

得益于15名招聘人员生产力的提升,短短三个月内即实现这一成果。

650%

候选人线索生成量的增长

大幅扩充了潜在候选人储备库。

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Alfamart 的门店实现了满员配置,运营延误被降至最低,客户满意度也始终保持在高位。

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"Talkpush 通过将我们的工作方式自动化解决了这些问题,精简了运营流程,并大幅提升了我们的线索生成能力。自实施 Talkpush 以来,我们节省了3,799个工作日(15名招聘人员),每月降低成本Php425,000,同时线索生成量增长了650%,短短三个月内就达到了近150,000条线索。"

Patricia Padilla
招聘寻源经理

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"Talkpush has streamlined our recruitment process, reducing the time and effort required for screening and shortlisting candidates. It has significantly impacted our recruitment efforts, optimizing the overall process. The platform enables us recruiters to have an effective connection and engagement with our applicants. Lastly, Talkpush provides customization options, allowing us to tailor the platform based on our specific recruitment needs."

Sherry Ann Bartolome
TA Leader - McDonalds Philippines

94%

Candidate experience satisfaction score

reflecting a high level of engagement and positive feedback from applicants.

2X

Doubling of the pre-screening completion rate

streamlining the early stages of the hiring process.

35%

Reduction in time-to-hire

supported by automated document collection, speeding up the recruitment timeline.

98%

Of incoming traffic is automatically sorted

by custom automation configurations reducing manual effort and improving efficiency.

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