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Coppel 在45天内实现大批量招聘流程自动化

零售

Coppel 在45天内实现大批量招聘流程自动化

Coppel 是墨西哥最大的连锁零售企业之一,在全国雇佣着数千名员工。

Table of Contents

Coppel 业务涵盖金融服务和零售等多个领域,面临着在支撑业务扩张的同时,还要维持高水平运营效率的大批量招聘管理挑战。

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挑战

Coppel 由700多名招聘人员组成的招聘团队,面临两大关键挑战:

1

提升合格候选人的流量

以填补运营和行政岗位的空缺。

2

加快招聘流程

通过消除人工环节并优化响应时间。

Coppel 需要一种解决方案,不仅能简化流程,还能改善候选人体验,尤其是在高度依赖手机和 WhatsApp 等数字平台的环境中。

解决方案

Talkpush 部署了一套专为 Coppel 需求量身定制的大批量招聘平台,具备以下关键功能:

高效上线

短短45天内,Talkpush 便启动了一套完整的解决方案,最初覆盖4个试点地区,并在一个半月内扩展至全国。

招聘自动化

- 与心理测评工具集成,实现测评自动化。
- 自动化消息占外呼互动总量的95.36 %。
- 实现从吸引候选人到收集材料的全流程自动化。

候选人吸引渠道优化

大多数候选人通过 Facebook 招募而来,并通过 WhatsApp 申请职位空缺。

培训与采用

超过25场培训,确保了在700名招聘人员中的有效落地,在短短75天内实现了90% +的采用率。

成效

More than 24,000

在最初75天内完成处理的录用人数

71%

的候选人在不到10分钟内完成了申请

93%

的申请完全通过 WhatsApp 完成

35.47%

的申请在工作时间之外完成处理

"Talkpush has streamlined our recruitment process, reducing the time and effort required for screening and shortlisting candidates. It has significantly impacted our recruitment efforts, optimizing the overall process. The platform enables us recruiters to have an effective connection and engagement with our applicants. Lastly, Talkpush provides customization options, allowing us to tailor the platform based on our specific recruitment needs."

Sherry Ann Bartolome
TA Leader - McDonalds Philippines

94%

Candidate experience satisfaction score

reflecting a high level of engagement and positive feedback from applicants.

2X

Doubling of the pre-screening completion rate

streamlining the early stages of the hiring process.

35%

Reduction in time-to-hire

supported by automated document collection, speeding up the recruitment timeline.

98%

Of incoming traffic is automatically sorted

by custom automation configurations reducing manual effort and improving efficiency.

See how Talkpush can
accelerate your hiring journey

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